Joyce: I don’t think we have religion on that one way or the other. Spotify has lots of apps, Rdio seems like it might be trying to do the same, Rhapsody says that it doesn’t like that approach and thinks it can make the best apps for its own catalog - where does Google fall on that continuum? Įvolver.fm: What about the third-party app strategy? This is something that varies a lot between the services. That said, our system really isn’t built or optimized for third-party apps right now. Joyce: It’s hard to comment on someone else’s app without seeing it and understanding what it does in detail. Is that something that Google’s okay with, or not? You could just start with one song - that one feed song - build a radio station, and then very, very quickly, edit it to your taste, so it’s really the same as if you’d spent hours slaving over a playlist.Įvolver.fm: I know there’s no official iOS app for Google Play Music All Access, which makes sense, but I’ve seen a couple iOS apps that can access Google Play, and one of them - I emailed with the developer this morning - he says he has a beta that can play All Access tracks. Say it’s a few minutes before dinner, and you’ve been frantically cooking for friends, and you want some music, and you really haven’t had time to think about it. You can mix in things that aren’t part of the service. We let you rearrange them, we let you delete them, we let you add things, or you could do nothing and just let it play, and obviously you can skip at any point.
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We asked, “How can we change that?” That’s why we decided to show you the full set of songs coming next. The question is: How can you apply them more creatively? We looked at radio as it exists across the services is generally very good for a completely passive experience, but it’s not good for times when you want to be more interactive.
Secondly, as you said, it’s the same rules, and that’s right. Where a standard service might be hit by windowing, or unavailability of certain things, whether they were commercially-released or live recordings - if they’re part of your collection with Google Music, they’re part of All Access. We combine our free, 20,000-song personal music locker with the full catalog. And where you see that starting to create differentiation is that you can expand the bounds of the catalog.
Paul Joyce, product manager, Google Play Music: Google’s approach is that, with that as a given, what can we do to make things better? The first axis is, ‘Play to Google’s strengths’: cloud computing, cloud streaming, cloud storage, cloud infrastructure in general. What does Google see as the keys to differentiating Google Play Music All Access from the competition? Like all of our interviews, the following has been edited for length and clarity.Įliot Van Buskirk, editor, Evolver.fm: One criticism that could be made of any on-demand digital music subscription is that it’s essentially the same set of songs and rules on each one. In addition to learning more about how Google’s offering differs in that regard, we touched on the company’s third-party music app strategy and how it plans to deal with rogue iOS developers whose apps purport to let people who own iPhones, iPads, and iPod Touches play All Access on those devices. After all, every on-demand digital music subscription has the same basic set of music, and must apply the same rules to how people can listen to it, per label licensing deals.
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Google is a force to be reckoned with - and now, that force is reckoning with the likes of Spotify, Rdio, and Rhapsody in a bid for your $10 per month, in return for unlimited access to 20 million or so tracks on any ten computers or Android devices.Īs such, we were delighted to spend some time on the phone with Paul Joyce, the Google product manager in charge of Google Play Music All Access to find out how the company plans to differentiate its offering from Spotify and the rest. We’ve been writing a lot about Google’s new music subscription service this week, because of course we would.
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